By Founder Jen Oleniczak Brown
Other applicants might lead you to believe…
I could do what other people will do when applying for this job…
Most companies want you to believe…
Some people asking for this scholarship would say…
Have you said or written one of these things in a job interview or maybe an application? Or even as an entrepreneur, have you brought out the faults of others while making the case for yourself?
There is incredible value in knowing your competition. You should know who you are up against — what you shouldn’t do is passively insult them in efforts to uplift yourself. You waste valuable time that you could be using to talk about how amazing (re: different) you really are!
So what should you do?
1. Know your competition. If you are applying for a job, getting a new client, interviewing — think what the ‘norm’ is. Make a list.
2. Know how you are different. On that same list, where do you go against the grain? Again, list.
3. When you’re talking about you in an interview, talk about these differences. That’s what will get you hired.
4. If you have to bring them up, do it sparingly, complimentary and ONCE.
With The Engaging Educator, people think our competition includes places like Second City and UCB. We are not Second City or UCB. When I’m talking to clients, I acknowledge that we are a group of improv-educators, not improvisers. We don’t put on a show (and won’t), and places like UCB and Second City are fantastic if they are looking for professional development with an additional element of performance. We plan a curriculum and customize communication skills training — we just also happen to use interactive improv. See? Acknowledged in a complimentary manner and focused towards US.
In an interview, the other candidates are literally nameless individuals, so why draw attention to them?
Good luck! Get the job because of how awesome you are, not because you insulted them.
Want to uplift others? Check out our TEDx on Yes, Anding the Shine Theory.