By Engager Lawrese Brown
“Think outside the box.” We’ve all heard the expression before. It’s the call to action to innovate, the definitive dog whistle for Think Different. In the past, us non-creatives were off the hook, because the creative types were easily spotted: They worked in theatre, fashion, music, and media. But now every industry calls for us to create and innovate. With technological disruption and an ever-changing hustle and gig economy, innovation is everyone’s responsibility.
And we can do it, right? At least we think we can. What’s so hard about trying to think of new ways to approach our problems, products and processes? So when pushed to take risks, we raise our hands and nod our heads in agreement, and then we soon realize that relinquishing our boxes isn’t so easy. The irony of creativity is that it takes work.
Why? Because everything about us as professionals is trained towards obsessive logic. In school and business, there is a right answer and wrong answer. There is efficiency and inefficiency, there is time saved and time wasted, there is work and play….and play can’t be work?
We can’t ovethink creativity, and even that is counterintuitive. Creativity is a tool best offered when we let loose. It’s in that freedom that we are most imaginative, instinctive and inventive. For example, one of my favorite improv games is the active listening game, “Last Word Response.” The game calls for participants to use the last word of the previous person’s sentence as the first word of their sentence. So if I said, “I love you,” the next person would say, “You are the greatest,” and then “Greatest love of all,” and so on and so forth. The game usually works well until someone says something like, “This is cool” and someone says cool is…. Cool *pause*…..cool *longer silence* ….suddenly without an immediate answer….we feel stuck.
As one improviser said of the game, “It’s hard because there is pressure to make sense.” To which I ask, “who said you had to make sense?” Who’s to say you can’t say “Cool cats,” “Cool is an adjective,” “Cool Kids rule” or “Cool Whip is my favorite topping on pancakes?!” In those moments we realize that “the pressure to make sense” is code for saying something that “we know works.” Something that is familiar. Something that is reasonable.
Improv enhances our creativity because it pushes us to think outside the box by encouraging flexibility, increased initiative, positive risk taking and fun. Quite simply, improvisation and creativity shift us out of what’s proven into more of a focus on what’s possible.
Expectation is the sister of anticipation, and there’s no anticipating in improv. The skill set teaches us to be comfortable with the unknown and enables us to take risks, constantly shift, and elevate what could be. Essentially, improv kills the box and with no box, we realize that the greatest obstacle to our creativity are ironically, the limits and rules we continue to put on ourselves.